The self-governance in the stewardship phase immediately after Bhopal was positioning as authority to manage their own risk to society and environment. And the ad for India had a hint of this - the plant having the authority to usher in a particular kind of modernity back in the 50s and 60s. To the extent that the corporate position of the Exposure Science org’s president counts as CSR, they are also working to define exposure and connect it with legislation.