Problems and challenges in social marketing

Submitted by Lucy Pei on January 25, 2021 - 6:50am

Title	Problems and challenges in social marketing
Publication Type	Journal Article
Year of Publication	1981
Authors	Bloom, Paul N., and William D. Novelli
Journal	The Journal of Marketing
Pagination	79–88
URL	http://www.jstor.org/stable/1251667

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