Marketing social change: Changing behavior to promote health, social development, and the environment

Submitted by alli.morgan on April 17, 2017 - 1:40am
TitleMarketing social change: Changing behavior to promote health, social development, and the environment
Publication TypeJournal Article
Year of Publication1997
AuthorsGraham, John L.
JournalJMR, Journal of Marketing Research
Volume34
Issue2
Pagination294
URLhttp://search.proquest.com/openview/a47425a1b405473a67caa59678dd0800/1?pq-origsite=gscholar
Short TitleMarketing social change
Collection: 
disaster
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