“The Matsu Fish Conservation Union of Taiwan combined images of the Taiwanese goddess Matsu, protector of fishermen, with images of the Taiwan pink dolphin in order to bring more public attention to the anti-Kuokuang campaign. As argued by Peter S. Ross, Chairman of the Eastern Taiwan Strait Sousa Technical Advisory Working Group (ETSSTAWG), protecting dolphins and their habitat helps to protect and improve the health and productivity of coastal fisheries: the more dolphins there are, the stronger the food chain is, and the more abundant fishery resources there are (Huang).” (Chang, 2023, p. 176)