| Abstract | The informational development has caused tremendous change to business operation. Brand is one of the important assets of an industry. Along with the evolution of the economic structure and the coming of the information age, the operation of the corporate image and brand has become more and more important. It has been years when Taiwan promoted Corporate Identity System (CIS), and CIS has been started, strengthened up and grown at our country that many corporations and social public confirm the promotion. This study will collect logos of Taiwan’s top 500 enterprises, which are categorized into 10 major classes upon induction and analysis, to analyze and discuss the development of logo brands and the patterns of the corporate logos, also, to discuss the relationship between the logos and corporate image. Further, in order to adapt to the coming of the Internet age and the change of the marketing trend, under the keen competition of corporate information transference, corporate logos must not only be base on design to upgrade the corporate image, but also must analyze, compare and discuss the color positioning among different industries of the logos of Taiwan’s top 500 enterprises, further, to make use of the informational technology to build up the image range analysis of different industries, in search of the positioning for corporate logo colors so as to reinforce the market competitive ability of corporate identity. Keywords：Corporate Identity System, color image range |
